This whole adventure of creating my own brand, started close to 17 years ago... I was a trained fashion designer, trying to find my way of doing things, when all I knew, was that I loved working with people, I was passionate about colors, materials, proportions and esthetics, but at the same time, I was never driven by  fashion itself, or the scene around it. I remember feeling a bit frustrated and disillusioned, when trying to find the fit. I could not see it at this point. I asked myself, why I had chosen to spend +5 years on an education, that lead me to a business, I was so dual about. I had just given birth to my 3rd child, and felt that, now, when I was a real adult, it had to be the right time to really go with my gut feel, and trust that I could create something, that would grow into its own thing. Fast forward to thinking the thought + "a few" detours after, I finally decided to create my own brand in 2011. The road has from the very first day, been super energetic, inspiring, really rocky and challenging. It's been fun and fearless too, but most of all; full of meetings with the most amazing artisans, clients (YOU!) and people in general. I would for sure do it all over again. Many lessons have been learned the hard way. It took some hours, days and nights to create, what I envisioned. We often meet clients from the outside, who does not know my brand, or what it is about in its core, so my amazing team created a compact presentation. For those of you, who are a little more curious, here's an invitation to come a little closer.